A hypothetical rebrand for Spectrum Printing, a local print shop located in Clarkston, Michigan.
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/0e08ebbd-ebe3-4cf9-8c9e-060ce39b99db_rw_1920.png?h=589172380c6444a8e28b849ffa07dfa3)
![Brand Market Positioning](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/eead67d2-3398-413e-801a-059e8b937b52_rw_1920.png?h=20f0f84e5a7c3b971a16aa309c37d9b3)
Brand Market Positioning
![Brand Personality Analysis](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/ee819b49-8c1a-4690-9401-aefb05a24006_rw_1920.png?h=879031dbb45d641c7fcffac791f12347)
Brand Personality Analysis
![SWOT Analysis](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/a291b063-e0af-4f6b-821f-735f6df190df_rw_1920.png?h=94d4b6b8e450130c35a5ecc4a38498c5)
SWOT Analysis
![Stylescape](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/20ac7ec6-0602-4396-a228-9fd8b6a79a2b_rw_1920.png?h=c04f1381f09b2f2e8e1bfa3dbb09fbaf)
Stylescape
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/68d89cf8-14ac-440f-8f3a-9f5a22acce60_rw_1920.png?h=5cf0c7ca898877e68949e6e499687324)
Logo
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/4043cacc-8bb6-4ee8-b26b-b2ae8e46d472_rw_1920.png?h=78c2afd4b72b44462cf00bbe008e254e)
Primary Typeface
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/620b56de-d1f7-4248-b60d-b367397a245b_rw_1920.png?h=ccd4615bbda77849818bc0f64d2347c2)
Secondary Typeface
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/19726592-10a2-48b1-b1c2-8bee8e7e1add_rw_1920.png?h=8b3b31b572d2f28f7ccab32bbef8d08a)
Brand Color Pallete
![](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/42fdb863-f67b-49d6-9a17-cc4183cef911_rw_1920.png?h=b7b575ffe80618117bd7820740b72f8c)
Brand Icons
![Window Sign](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/f93efa01-9612-4bc2-ace0-36aa1c54a849_rw_1920.png?h=c94756cc768254aa599c172c35aaa339)
Window Sign
![Billboard](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/03472550-3bcf-4c3c-a322-74ba170b2cf9_rw_3840.png?h=72e9bf213fc1dd540e950bd4c860398f)
Billboard
![Packaging](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/4c939c0c-5a40-4ec2-9832-c70d0482d781_rw_3840.png?h=b20f4f19f79b16743008251d4e787ef1)
Packaging
![Pamphlets](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/cb89ce72-fd77-497c-a9db-01834c3dfd97_rw_1920.png?h=67eb0c47c9d7e612c2ce659c445561aa)
Pamphlets
![Business Card](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/11bf86dc-dfc8-44b2-89c0-682c637d564c_rw_3840.png?h=48276ab1d8e2defa30b68efcd121260b)
Business Card
![Social Media](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/04724c13-c267-49d2-838d-6cb2ecd26b03_rw_1920.png?h=f3186173538e47c42875f9564de919b0)
Social Media
![Packaging](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/5a55b084-8143-468a-901b-d19f8b4fe31a_rw_3840.png?h=f75b6cb81ea9df5bf91efe6265de27ec)
Packaging
![Signage](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/95b64366-c7a0-4ef7-a977-bb9a47df980d_rw_3840.png?h=24e04fc2c37c43061bfd688d909902cb)
Signage
![Packaging](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/56515f9d-8106-485e-a51d-eade3e7cf711_rw_1920.png?h=a584d44ec9a12687712ac9f318a341bf)
Packaging
![Signage](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/a3911e01-f691-40b8-8e6b-451b4902ca68_rw_1920.png?h=d86853701b62087d08aee558183e7236)
Signage
![Website](https://cdn.myportfolio.com/db46724d-9f42-471f-b377-584e2e32df5b/3bf9327a-5e39-4ea3-9efb-ba93b4b4f95d_rw_1920.png?h=f18fe310138d45239b3686f9cd3b4a27)